Gujarat At Glance eBook

300 Page  Gujarat At Glance eBook Published by The Department of Information strives to be the ultimate resource for the government to reach out to the common man through public awareness about the welfare schemes and programs of the state government. To constantly innovate, nurture media relations and incorporate newer means of communication in order to ensure a healthy exchange of information between the government and common public. The advent and reach of information technology have changed the way people communicate. In the age of numerous 24-hour news channels and the internet, the Information Department has not lagged behind in making effective use of various communication media. With an array of high-tech cameras and skilled operators available, the department captures all important happenings and events in the State and furnishes news content to Doordarshan. Not just that, the Department also uses traditional media like Bhavai, folk-dances, puppet shows, plays etc. to disseminate knowledge and information in the rural areas. For instance, to acquaint the villagers with the electronic voting machine, a combination of Bhavai and plays were performed in the villages.

To keep up with the increasing impact of media and the frequent innovations in the sector, Information Department has been reshaped to make the job more efficient and dynamic. Recognizing the importance of media relations, the erstwhile News branch has been renamed to News and Media Relations branch. A separate Electronic Media branch has also been formed and a G-Smart studio has been set up. The erstwhile Exhibition branch has been restructured as Film Production branch, widening the scope and the reach of its work.

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